Weird name, great idea

by C. Commisso

February 25th, 2008 in Business, Clothing, Environmental, Marketing

 Talk about putting control into the hands of the consumer: Eco-friendly clothing company nvohk is launching the first “community managed, eco-friendly, surf-inspired clothing company.”

The basic idea is this: you sign up to become a member, and when 5,000 members sign up, each member contributes $50 a year for management rights. Which means you get a say in running the company…you get to vote on logo design, product designs, advertising, sponsorships, etc. Plus, 35% of the net profits are distributed among members in the form of points that you can use to buy nvohk products, and 10% will be donated to environmental organizations chosen by nvohk’s members. 

It’s a fascinating model…and member number 1516 (that’s me) will be very interested to see if takes root.