Climate group focuses marketing efforts on shifting public opinion

by C. Commisso

March 24th, 2008 in Climate Change, Environmental, Marketing

The Alliance for Climate Protection, better known as the non-profit behind former Vice President Al Gore’s “Inconvenient Truth,” is about to give the green bandwagon a big push. They’re investing $100 million a year over the next three years on a consumer marketing campaign that will focus not only on urgent environmental issues — but also on finding solutions to those issues. Says Gore, “The missing ingredient is the force of public opinion.”

The Martin Agency is looking to help the Alliance shift that tide.

Read more in today’s USA Today.