Viewing Tag: Business

Socially responsible investing

by Jaime Pfeffer

February 11th, 2008 in Business, Community, Environment

Consumers aren’t the only ones going green. So is Wall Street. Considering that a Social Investment Forum trend report found that mutual funds aimed at socially responsible investing increased from $12 billion to $179 billion in assets from 1995 to 2005, it’s no wonder why. Read more…

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Make being green easy, and it’s in the bag

by Laurel Turk

February 11th, 2008 in Business, Environment, Recycle

I’ll be honest: I’m a “light green” with big aspirations. Would I love to live in an eco-village, ride my bike to work, drive a hybrid on the weekends, and grow my own fruits and vegetables? You bet. Is it going to happen in my lifetime? Not likely.

I’m the typical “consumer” most of our clients are talking to when they talk about being green. I aspire to save the planet, I can appreciate their efforts as a company or a service…but if they really want to help me help the environment, they’ve got to make it easy for me to participate. Read more…

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Driving green in 2008

by Amanda Ruiz

February 11th, 2008 in Alternative energy, Business, Environment, News & Info

With the 2008 North American Auto Show just behind us, everyone has gotten a taste of what the future holds for earth friendly vehicles. Among the popular concepts was the Chevy Volt. This car has GM’s E-Flex Propulsion System which allows it to run on electricity, biodiesel, gasoline, or E85.

It is also capable of getting 150 MPG, running 40 miles without using a single drop of gasoline (when fully charged), and can charge certain small electronic devices without plugging them in. Read more…

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Doing our part

by Jaime Pfeffer

February 11th, 2008 in Business, Detroit, Environment, Marketing

At Campbell-Ewald, we don’t just talk the “green” talk — we walk the walk.

We make our biggest impact by helping clients communicate their green practices to their customers and the public. And in doing so, we encourage others to adopt a more eco-friendly way of life and promote people within our own company to do the same. Read more…

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