Global warming is hazardous to your health
by C. Commisso
April 1st, 2008 in Climate Change, Global warming, Health
That’s according to a report issued Monday by the American Public Health Association (APHA). The connection between the two is the focus of a new campaign the APHA is launching to combat the health effects of climate change.
“Few Americans are aware of the very real consequences of climate change on the health of our communities, our families and our children,” says APHA.
Climate group focuses marketing efforts on shifting public opinion
by C. Commisso
March 24th, 2008 in Climate Change, Environmental, Marketing
The Alliance for Climate Protection, better known as the non-profit behind former Vice President Al Gore’s “Inconvenient Truth,” is about to give the green bandwagon a big push. They’re investing $100 million a year over the next three years on a consumer marketing campaign that will focus not only on urgent environmental issues — but also on finding solutions to those issues. Says Gore, “The missing ingredient is the force of public opinion.”
The Martin Agency is looking to help the Alliance shift that tide.
Read more in today’s USA Today.
Leading brands call for action on climate change
by C. Commisso
February 11th, 2008 in Business, Climate Change, Environment, Global warming, News & Info
Some of the world’s leading businesses have come together to call for the world to take all necessary action to keep global warming below the dangerous threshold of 2 degrees Celsius. Read the complete article here.
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