Campbell-Ewald Garden

Viewing Tag: Environment

Leading brands call for action on climate change

by Laurel Turk

February 11th, 2008 in , , , ,

GreenSome of the world’s leading businesses have come together to call for the world to take all necessary action to keep global warming below the dangerous threshold of 2 degrees Celsius. Read the complete article here.

Socially responsible investing

by Jaime Pfeffer

February 11th, 2008 in , ,

GreenConsumers aren’t the only ones going green. So is Wall Street. Considering that a Social Investment Forum trend report found that mutual funds aimed at socially responsible investing increased from $12 billion to $179 billion in assets from 1995 to 2005, it’s no wonder why. Read more…

Green globetrotter: Business travel with a conscience

by Julie Cook

February 11th, 2008 in , ,

GreenThe last thing you think about after a 10-hour workday filled with traveling, hotel reservations, food on the run, and filling client demands from your mobile office is how you can lend a hand to Mother Nature. The U.S. Travel Data Center estimates that 43 million U.S. travelers are “ecologically concerned.” If you’re in this category, there are several things you can do to help. And you don’t have to be Al Gore to get the job done. Read on for some easy travel tips from Green Hotels Association that will have you breathing a little easier. Read more…

Nonprofits help with world in more ways than one

by Julie Cook

February 11th, 2008 in , ,

GreenIf your company employs environmentally friendly practices, then you know “being green” isn’t always easy. In fact, sometimes it can be downright hard.

Perhaps no one knows this better than environmental nonprofit organizations. They find themselves in an unusually sticky situation: In order to promote their environmentally friendly message, they must attract donors and keep current supporters happy. Yet, to do this, they must employ methods — a la marketing — that hurt the environment. The method most often used, direct mail, requires the use of paper, ink, and energy — which entails the use of petroleum-based goods and nonrenewable resources and cutting down trees. Read more…