Just say “No” to cheap plastic crap
by C. Commisso
March 24th, 2008 in Environmental, Holiday, Recycling
The funny thing is, just a few years ago I wouldn’t have even thought about Easter being an environmentally-unfriendly holiday. But last night, as I took out an enormous garbage bag full of annoying Dollar-store toys from Grandma, plastic cellophane wrapping, and that awful green Easter grass that gets all over everything, I promised myself that next year we would just plant flowers for Easter. And use real eggs instead of plastic ones…and paper grass and real wood baskets.
Ok, I know it’s too late to save Easter this year, but it’s never too late to curb our consumption of Cheap Plastic Crap. If you’re a parent, you know what I’m talking about: the Happy Meal toys, the rings, tops, balls and other assorted junk that your kids collect from birthday parties and candy vending machines.
OrganicMania has a great post.
Climate group focuses marketing efforts on shifting public opinion
by C. Commisso
March 24th, 2008 in Climate Change, Environmental, Marketing
The Alliance for Climate Protection, better known as the non-profit behind former Vice President Al Gore’s “Inconvenient Truth,” is about to give the green bandwagon a big push. They’re investing $100 million a year over the next three years on a consumer marketing campaign that will focus not only on urgent environmental issues — but also on finding solutions to those issues. Says Gore, “The missing ingredient is the force of public opinion.”
The Martin Agency is looking to help the Alliance shift that tide.
Read more in today’s USA Today.
Local “Volt” blogger hosts GM execs at auto show
by C. Commisso
March 20th, 2008 in Automotive, Blogging, Environmental, Volt
When he’s not doing brain surgery, 39-year-old New York neurologist Lyle Dennis blogs about the much anticipated Chevy Volt.
To say that his blog has been influential would be an understatement — it averages 100,000 visitors per month. GM’s execs were smart enough to recognize his influence, and accepted an invitation to host 300 consumers at the “Volt Nation” event at the New York Auto Show.
Green matters to consumers…and so does honesty
by C. Commisso
March 6th, 2008 in Business, Environmental, Greenwashing, Marketing
According to the Natural Marketing Institute’s 2007 LOHAS Consumer Trends Database, nearly 80% of America agrees:
“It is important for companies not just to be profitable, but to be mindful of their impact on the environment and society.”
And consumers are willing to put their money where their mouth is. This article from Environmental Leader indicates that 85% are willing to switch brands if it means tomorrow’s world will be a better place.
Of course, there’s a caveat: 7 in 10 consumers also seem to think most companies label a product “green” as marketing tactic…and there’s something to be said about that. Environmental Leader claims that a recent “random” study of over a thousand common consumer products, ranging from toothpaste to caulking to shampoo, found that 99% of them were guilty of this kind of greenwashing.
What do you think? How can a brand win consumer trust in its environmental initiatives and products?
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