Viewing Tag: Environmentalism

USPS Campaign receives first Green ECHO Award

by C. Commisso

November 11th, 2009 in Awards, Direct Mail, Environmentalism

Campbell-Ewald’s work for the United States Postal Service (USPS) was honored in October with the first-ever ECHO Green award.

The ECHO Awards, presented by the Direct Marketing Association, honor the world’s best direct marketing campaigns — campaigns that have raised the bar in terms of strategy, creativity and results. This is the first year the organization has recognized work that  puts environmentally responsible and sustainable marketing strategies and techniques into practice.

The USPS “Environmailist” campaign tackled the misconceptions about direct mail’s impact on the environment. Not only did the campaign encourage marketers to go green with their direct marketing, but the campaign itself was as eco-friendly as possible — using recycled paper and inks free of volatile organic compounds, wind energy for production, and a 100% organic cotton T-shirt as part of fulfillment.

More about the Environmailist campaign here.

Congrats to the entire USPS team!

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