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New FTC Guidelines Are Coming — Making Sense of it All
Campbell-Ewald green marketing practice takes root online
by Julie Cook
February 17th, 2008 in Business, Environment, Marketing
Welcome to Garden! We’re so happy you stopped by.
Just as Detroit is nurturing the country’s biggest urban gardening and agriculture existence in a postindustrial era, we are too — by providing a real and virtual space to nurture and grow our understanding and implementation of environmentally responsible and effective marketing communications programs. Read more…
We like kudos…especially the green ones
by Julie Cook
February 14th, 2008 in Business, Detroit, Environment, Marketing
Not to toot our own horn, but we are very proud to have recently been recognized by Great Lakes Recycling for our recycling efforts. GLR awarded us the 2007 Responsible Recycling Award which is given to select Michigan businesses that have successful recycling programs and initiatives.
Keep up the good work and remember to continue recycling. Every person makes a difference when it comes to our environment.
Getting your green story straight
by Jaime Pfeffer
February 11th, 2008 in Business, Environment, Marketing
With U.S. companies jumping on the “green bandwagon” in record numbers, consumers are becoming skeptical about which businesses are truly green and which are just “greenwashing,” or pretending to be green. And rightfully so. Read more…
Doing our part
by Jaime Pfeffer
February 11th, 2008 in Business, Detroit, Environment, Marketing
At Campbell-Ewald, we don’t just talk the “green” talk — we walk the walk.
We make our biggest impact by helping clients communicate their green practices to their customers and the public. And in doing so, we encourage others to adopt a more eco-friendly way of life and promote people within our own company to do the same. Read more…
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