CASE STUDIES

Chevrolet
From gas-friendly to gas-free, Chevy is working to become the automotive leader in environmentally-friendly technologies. Find out how Campbell-Ewald is helping them.

USPS
Since the U.S. Postal service delivers almost half of the world's mail, saving the planet is on their minds more often than you might think. See how we're helping them do their part.

USPS Campaign receives first Green ECHO Award

by Laurel Turk

November 11th, 2009 in Awards, Direct Mail, Environmentalism

Campbell-Ewald’s work for the United States Postal Service (USPS) was honored in October with the first-ever ECHO Green award.

The ECHO Awards, presented by the Direct Marketing Association, honor the world’s best direct marketing campaigns — campaigns that have raised the bar in terms of strategy, creativity and results. This is the first year the organization has recognized work that  puts environmentally responsible and sustainable marketing strategies and techniques into practice.

The USPS “Environmailist” campaign tackled the misconceptions about direct mail’s impact on the environment. Not only did the campaign encourage marketers to go green with their direct marketing, but the campaign itself was as eco-friendly as possible — using recycled paper and inks free of volatile organic compounds, wind energy for production, and a 100% organic cotton T-shirt as part of fulfillment.

More about the Environmailist campaign here.

Congrats to the entire USPS team!

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CE “lightens” the energy load

by Laurel Turk

June 2nd, 2008 in Campbell-Ewald, CFL, Energy, Environment

Yes, finally — CFLs are here en masse! Over the past few weeks, Campbell-Ewald has installed CFLs in a total of 243 light fixtures around the agency. That adds up to about $4,500 a year in energy savings, and it’s just another way we’re trying to reduce our impact on the environment.

More on CFLs here. 

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5 easy things you can do to be kind to the earth

by Rod Weston

March 19th, 2008

•  Make your own notebook. Let’s consider what notebooks actually are: paper to write notes on before you eventually create a document electronically. Notebook are essential, but I don’t attach any style to them. To me, they might as well be cocktail napkins. So why not put all the scrap paper around the office to good use? Take 50 sheets of scrap paper and arrange them with the blank side up. Find a paper cutter (they are in most of the copier rooms) and then cut the sheets in half vertically. Now you have 100 8.5″ x 5.5″ sheets of paper. Clip the sheets together with a binder clip. Now you have a handy scratch pad that cost the company and the planet nothing.

  Read more…

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Drink up

by Laurel Turk

February 19th, 2008

You’ve probably already noticed the huge water-filter systems in the kitchens. But the thing you’ll really notice over the next few weeks is the absence of plastic water bottles around the agency.

We’re making the transition easy for you: use your new reusable Garden water bottle to fill up with fresh, great-tasting reverse-osmosised (is that a word?) water, take a small step toward helping clean up our landfills.

In case you didn’t know:

• 86% of plastic water bottles are landfilled or incinerated — not recycled
• 1.5 million barrels of oil are used in the U.S. alone to make plastic water bottles
• Bottled water is more expensive per gallon than gasoline and incurs a huge carbon footprint from its transportation

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